The Vote or Die Campaign.
It seemed like a great way to use celebrity limelight to encourage participation, to get youth active. Everyone's intentions were great. However, it was surrounded by scandal and appauling truths. Many of the celebrities who were advocates of this weren't even registered to vote and accusations like this one... http://media.www.thecaupanther.com/media/storage/paper292/news/2005/12/05/Nationworld/Diddys.Vote.Or.Die.Campaign.Under.Investigation-1120221.shtml against P. Diddy... also popped up.
I think that this really added to disillusionment and distrust in the political process and, instead of making participation seem like "the cool thing to do", it just showed young people that politics was exactly what they thought it was all along...a fluke, full of unnecessary partisan competition and not truly embodying democratic ideals.
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